Although it is difficult to acquire perfect intercultural communicative competence skills in the EFL context, I investigated the use of digital media related classroom projects to promote student intercultural awareness in the Japanese context. Data were collected through selected student digital images/illustrations and interpretations, retrospective notes, classroom observations, and interviews with 30 university students. Findings suggest that digital media-related classroom projects help students raise intercultural awareness of the cultural norms depicted in digital images/illustrations they search for online. The study concludes that designing classroom intercultural projects using digital images/illustrations may promote student intercultural communicative competence in the Japanese context.